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Visitor Journey

On 30 June 2023, the second public tender for the Belgian pavilion was launched, namely for the visitor journey. A second consortium will be appointed to take on that task. The deadline for applications expired on 8 August. Read all about the interpretation of the Belgian pavilion here.

On 30 June 2023, the European public tender was launched looking for a multidisciplinary team to take charge of the visitor journey of the Belgian pavilion.

We are looking for an entirely new consortium to tackle the inside of the pavilion. That consortium will consist of a multidisciplinary team to design the Visitor Journey for the Belgian Pavilion. That team of experts will be responsible for the entire scenography of the pavilion.

This includes but is not limited to the atmosphere and look and feel of the pavilion, restaurant, shop, mascot, signage... but also digital applications such as a website and a mobile application.

Are you also curious to know what the visitor journey will look like?


Status of public tender

The deadline for submitting applications for the second public tender for the Belgian pavilion expired on 8 August 2023.

BelExpo received three applications. Those candidates will now be taken to the second phase of the public tender: the award phase.

At that stage, they will be given all the technical and content requirements that the visitor journey for the Belgian pavilion must meet. They will then be given weeks to prepare a proposal.

At the end of the adjudication phase, the design that best meets the set requirements will be chosen. The consortium chosen will be allowed to provide the visitor journey of the Belgian pavilion.


Saving Lives


Located at the centre of the 'Saving Lives' district, our pavilion symbolises Belgium's commitment to improving global healthcare. Step inside and discover the fascinating world of life sciences, healthcare, medical research and pioneering medical innovations.


A Dedicated Focus on Health

Our pavilion is infused with the spirit of 'Saving Lives', and we invite visitors to take the journey through the world of health sciences. The scenography has been carefully designed to provide an immersive experience that takes visitors on a journey of discovery through the innovations that are changing lives.


Life sciences in the spotlight

The Belgian pavilion at Expo 2025 Osaka puts life sciences in the spotlight, focusing on the scientific approach to understanding and improving human life. Visitors will be immersed in the exciting world of genetics, biotechnology and advanced medical technology that will form the basis for future breakthroughs in healthcare.








Healthcare of the future

Discover the future of healthcare in our pavilion, where cutting-edge technologies and medical approaches set the standard. From robotics to advanced diagnostics, we show how Belgium is committed to improving access to high-quality healthcare around the world.


Medical Research that Changes Lives

Enter the world of medical research and discover how Belgium contributes to the advancement of medicine and science. By highlighting the collaboration between research institutes, universities and companies, we show how innovation thrives in an environment where knowledge and expertise come together.








Pioneering Medical Innovations

Our pavilion will include a showcase of pioneering medical innovations that are transforming the way we save lives. From cutting-edge medical devices to revolutionary treatments, Belgium is at the forefront of healthcare innovation.


Do you want to contribute?

BelExpo is always open to new collaborations. You and your company can make a difference! Check out your opportunities here!