Name our Spirit

The mascot of the Belgian pavilion has finally been revealed. This extraordinary, cute character is the very essence of our Belgian pavilion at Expo 2025 Osaka. an innovative fusion of Belgian creativity and the building blocks of life: cells.

Be the Architect of Our Cell-abration!

We’re on a mission to create the best experience possible in our Belgian pavilion but we need your creativity to complete the puzzle! Our pavilion’s spirit is waiting to be set free.

Name the Cell, Save the Day

All we need to do to set its spirit free is find the perfect name for our mascot!

Share your ideas and be part of our story. 

The winner will receive a plushie of our mascot and a dinner for two in our Belgian pavilion! 

Deadline: 15 October 2024. 

The final decision will be made by a focus group consisting of people from all demographic backgrounds.